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Tractafric Motors

Our Group

The automotive business of Compagnie Optorg, a group present in more than 25 African countries.

Key figures

Figures for the Optorg Group and for its Motors business.

25+countries · Optorg Group
23countries · Motors business
45points of sale · Motors business
5business lines · Motors business

Part of the Optorg Group

Compagnie Optorg, headquartered in Puteaux, runs two businesses in Africa.

Al MadaShareholder
Compagnie OptorgHolding company
Tractafric MotorsAutomotive distribution, including Autoredo
Tractafric EquipmentIndustrial and construction equipment

Our distribution model

Manufacturers appoint us to represent their brands in a market. We import the vehicles and sell them through our showrooms or our distributors. Our workshops handle servicing and warranty work.

In Morocco, Côte d'Ivoire, Cameroon and Senegal, our subsidiaries operate directly. Elsewhere, appointed distributors carry the brands.

Milestones

1919

Optorg is founded to trade with Russia.

1947

Optorg takes control of the Société du Haut-Ogooué: its first step in Africa.

1992

Start of the partnership with Mercedes-Benz.

2011

Tractafric Motors launches the Autoredo trade name. MCV and Hyundai join the network.

2015

Isuzu trucks (2014), then pick-ups, in Morocco.

2016

Official Mercedes-Benz and MCV importer in Côte d'Ivoire.

2024

Launch of GWM in Morocco.

2026

DAF Trucks in Morocco. New showroom in Marrakech.

Work with us

Contacts for manufacturers, suppliers and candidates.

Contact us

Your request goes to the team in the country you select.

  • Compagnie Optorg head officeTour Initiale, 1 Terrasse Bellini, 92800 Puteaux, France
  • SubsidiariesAddresses and phone numbers are listed in Explore by.
  • PressChoose Press as the subject of your request.
  • CareersTo apply, use the Careers page.
Phone
Thank you. Your request has been sent to the team in the country you selected.